UX/UI is a digital course exploring the fields of User Experience (UX) and User Interface (UI) design, culminating in the
design of a minimum viable product (MVP) of multiple screen designs for their own app. This course will explore the
historical and rapidly changing trends in the field of User Experience and Interface design, and explore design projects
for the web and smartphones/tablets, develop problem-solving skills, enhance their artistic perception, and employ
critical thinking and self-reflection throughout their process. Students will learn the design of smartphone/tablet app
design through the artistic use of color theory, texture, typography, and other design principles (shape, uniformity,
repetition, contrast, space, alignment, proximity). During the first semester the focus will be on UX. Students will employ
a user centered lean methodology as the basis for research and design, learning how to conduct user and stakeholder
research and interviews, conduct competitive analysis, develop personas and scenarios, analyze analytics, conduct
usability testing, and build user flows and maps for a basic app design. In addition to the User Experience research,
students will build on their design skills by applying them in the world of interface design. They will learn information
architecture principles, as well mobile-centric design practices including common interface modules, uses and flows.
Prerequisite: Intro to Digital Photography and Graphic Design, Advanced Graphic Design, or Instructor approval.